| Pay-Per-Click
is a paid form of advertising, The concept is fairly
simple. Businesses bid to be placed at or near the
top of the search results for particular keyword
phrases. The bidding is done on a "per-click"
basis, meaning that a company pays a specific amount
every time the engine sends them a visitor.
Pay-Per-Click campaigns have some advantages
over traditional Search Engine Optimisation.
First of all, they require no changes to a current
site's content or look to obtain top positions,
just a willingness to pay.
Also, the implementation of a Pay-Per-Click campaign
is relatively quick- it can take just a few minutes
to start getting targeted traffic, versus sometimes
months for standard SEO campaigns.
Finally, unlike Search Engine Optimization, the
implementation of a PPC campaign is relatively
easy and does not necessarily require any specialized
knowledge (although experience with search engine
marketing and keyword research is a definite advantage).
DesignLabz will expose your site to millions
of people who are actively searching for your
products and services. You will have complete
control over who gets to see your ads and how
much money you want to spend.
Optimising your keyword bids and monitoring those
bids are very time consuming and distracting –
but not with DesignLabz. We handle everything
for you so you can for you can focus on building
your business and servicing your customers.
Pay Per Click includes:-
1. Keyword Research:
Our Research Team will find proper keywords for
your web site after making in depth analysis of
your site so that you'll not miss out on those
priceless "bargain" keywords.
2. Title and Description:
We create and/or maintain your listing titles
and descriptions as they help in attracting the
customer to click on your url.
3. Keyword Management:
Under keyword management we do the following needful:
We monitor your keywords 24 hours a day, 7 days
a week
We maintain specific positions for your keywords
(top spot, top three, top ten…)
We help you expand your targeted keywords.
4. Bid Management:
The services of bid management include the following
services
Constant monitoring of your bids and eliminate
bid gaps
Constant monitoring of your bids and eliminate
new AutoBid gaps
Set maximum bid parameters to keep bids within
your budget.
5. Account Establishment:
We will quickly and efficiently establish an account
for you as setting up an account is a notorious
and painful procedure. By having a professional
firm handle this process, you'll get the keywords
you want in a timely fashion and without any hassle
like a magic.
6. Account Management:
Once your account is created there is need of
proper implementation of pay per click strategy
in order to obtain and maintain proper positioning.
This is where the whole process will be completed
and the desired results can be obtained.
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