Search Engine Optimisation refers to techniques used to achieve high rankings in Search Engines for keywords and phrases that are appropriate to websites content and purpose.

In order that the people find your products and services on internet it is essential not just to have Search Engine Submission to top Search Engines but also Search Engine Optimisation to get higher ranking in Search Engine results. When it comes to ROI (return on investment), SEO present the most viable long term solution.

Getting your web site listed in the Search Engines is not enough to attract traffic and generate sales. A listing alone does not assure you will receive any new visitors to your website until and unless you appear among the high rankers. Your website must achieve higher Search Engine Ranking for your customers to be able to find your site promptly.

This is where you require our Search Engine Optimisation services as we being in this field know what these Search Engines are looking for and through our experience in the line of Optimisation, Submission, Ranking, Placement have learned the secrets of how each Search Engine ranks your page, by using our expert knowledge we'll bring the right type of customers for your web site.

Our Search Engine Optimisation Services includes:

Keyword Research:

Using the information from our detailed report, our team will search for popular and relevant keywords that are being used on Search Engines. The philosophy behind this research is to find keywords that are popular with the Internet users and are not overly competitive. By finding a niche and specialized keywords, we will be able to effectively improve your keyword ranking. After deciding upon a list of words to use, we will work with your company to narrow the list down to the most important keywords or phrases for use on your website. Below are some of the factors that we look at to effectively choose the correct keywords for your website:

• Research your competition to see which keywords or phrases they currently use.

• Research Keyword Popularity and Competition for your phrases and keywords,

• Research websites that are currently in the top results on the major search engines.

Implementation of Keywords:
After the list of phrases and keywords have been cut down to the most relevant and effective keywords, we will implement them in your website. The words will be placed in the code of your website and visible only if changes are made to the content on your website (with your permission only). Most of the work is done behind the page through Meta tags, titles, Alt-text and HTML tags.

Website Optimisation:
Through our initial report we will make all necessary changes to your website that could be affecting your ranking on the major search engines. Some of these factors include unnecessary HTML code, broken links, and other relevant factors on your website. Only changes that are necessary will be made to your website.

Submission to Search Engines:
Now that your website has been completely optimized, we submit your website to search engines including Google, Yahoo, MSN, AOL, Excite, Lycos, AltaVista and many other major search engines.

Submission to Directories:
Your website will be manually submitted to major search engine directories. We will research to find the most relevant and important categories to place your website with these directories. After submitting to these directories we will research to find industry specific directories to submit your website to as well.

Reports:
After your website has been optimised and submitted to the major search engines and directories, our company will provide you with customized reports to track your progress.

Here is what is included in these reports:

• Current ranking on the major search engines and tracking your changes on a month to month basis.
• Visitor Statistics – Monthly visitors to your website to track your increases.
• Google Page Rank - Popularity of your website on Google on a scale from 0 to 10. 10 being the highest rank.
• Search Engine Hits – Track which search engines are providing the most traffic.
• Back-link Tracking – Incoming links from other web sites to your website.